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Modern event location for your press conference in Stuttgart

What is a press conference?

A press conference is a formal event at which organizations, political parties, companies or public figures make important announcements or respond to current issues and questions from the media. The aim is to pass on information directly to the press and answer journalists’ questions.

What requirements must a conference room for a press conference meet?

Press conferences are usually held on a large scale, so space for speakers, participants and camera teams is essential. Having the right technical equipment, sufficient daylights and good acoustics can be crucial for professional perception. For press conferences that are streamed live, a stable W-LAN is also crucial for success.

Technical equipment

  • Projector/beamer or large screen or a screen: For displaying product presentations, images or videos.
  • Video camera: If the press conference is recorded or streamed live.
  • Audio system: microphones and loudspeakers for sound amplification in large rooms.
  • Camera equipment: If the press conference is recorded or streamed live.
  • WLAN access: For media representatives to quickly research or publish information.

Location

  • Size and layout: The room should offer sufficient space for all invited media representatives and be flexible enough to allow for different seating arrangements.
  • Lighting: Good lighting that can be adjusted to show the speakers and presentation materials in the right light.
  • Ventilation and air conditioning: A pleasant room climate for concentration and well-being.
  • Acoustics: Good acoustics so that all participants can hear without problems.
  • Flexibility: The room should be adaptable to different presentation formats and activities.
  • Technical infrastructure: Sufficient power connections and internet access.
  • Access and location: Central location with good accessibility and barrier-free access.

Furniture

  • Lectern: For the speakers of the event.

Matching seating

  • Cinema seating: rows of chairs without tables, ideal for larger groups of journalists who follow the action from the front.
  • Parliament seating: Tables and chairs in rows, suitable for a more formal atmosphere and when a lot of notes are to be taken.
  • U-shape: Promotes interaction and is useful when a discussion between participants and speakers is desired.
  • Circle shape: Chairs in a circle without tables, promotes open discussions and a direct exchange, suitable for smaller press conferences.